Marko D. Petrović

Marko D. Petrović

Principal Research Fellow

Marko D. Petrović is a Principal Research Fellow at the Social Geography Department of the Geographical Institute "Jovan Cvijić" of the Serbian Academy of Sciences and Arts (SASA) in Belgrade. He is a human geographer, and the corpus of his research, teaching, and mentoring focuses on understanding social geography, rural development, and local economy, in particular agritourism, tourism's impact assessment, community-based economy planning, spatial aspects of tourism, and geotourism. Dr. Petrović employs multiple and mixed research methods—including quantitative and qualitative techniques, participant observation, case studies, and experiments—to better comprehend contemporary geographic, economic, sociological, and regional processes across various areas in Serbia and other countries. He has made significant scientific contributions to the field of tourism geography and the study of changes across various socio-geographic and regional development aspects. Research fields: human geography, tourism industry, and rural development.

Publications

1. Petrović, M. D., Gajić, T., & Blešić, I. (2026). The evolving needs and expectations of leisure tourists in rural areas. In A. Lubowiecki-Vikuk, & I. Michalska-Dudek (Eds), Customer Insight in Tourism: Segments, Profiles, and Personas, pp. 79-92. Routledge, Abingdon, UK. https://doi.org/10.4324/9781003638193-9
2. Petrović, M. D., Radovanović, M. M., Vyklyuk, Y., Milenković, M., & Tretiakova, T. N. (2021). The conditionality of outdoor sports events on weather-induced impacts and possible solution. Journal of Hospitality and Tourism Research, 45(7), 1303–1323. https://doi.org/10.1177/1096348020971028
3. Petrović, M. D., Lukić, D., Radovanović, M. M., Blešić, I., Gajić, T., Demirović Bajrami, D., Syromiatnikova, J., Miljković, Đ., Kovačić, S., & Kostić, M. (2023). How can tufa deposits contribute to the geotourism offer? The outcomes from the first UNESCO Global Geopark in Serbia. Land, 12(2), 285. https://doi.org/10.3390/land12020285
4. Petrović, M. D., Ledesma, E., Štetić, S., Trišić, I., & Radovanović, M. M. (2022). Lessons learned from historical development and modern practice of marketplaces – Focus on the Serbian capital city. International Journal of Sociology and Social Policy, 42(7/8), 675-695. https://doi.org/10.1108/IJSSP-10-2021-0269
5. Petrović, M. D., Vujko, A., Gajić, T., Vuković, D. B., Radovanović, M., Jovanović, J. M., & Vuković, N. (2018). Tourism as an approach to sustainable rural development in post-socialist countries: A comparative study of Serbia and Slovenia. Sustainability, 10(1), 54. https://doi.org/10.3390/su10010054