Dunja Demirović Bajrami

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Email: d.demirovic@gi.sanu.ac.rs

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Dunja Demirović Bajrami

Senior Research Associate

Dr. Dunja Demirović Bajrami is a Senior Research Associate at the Geographical Institute „Jovan Cvijić“ of the Serbian Academy of Sciences and Arts (SASA), within the Department of Cartography, where she conducts research in the fields of tourism and sustainable development. Her expertise encompasses sustainable tourism, tourism marketing, consumer behavior in tourism, and human resource management in the hospitality industry. Her research focuses on the relationships between digitalization, sustainability, and tourist behavior, with particular emphasis on the roles of digital trust, corporate social responsibility, and visitor experience. In her work, she employs quantitative, statistical, and structural modeling methods, as well as mixed-methods research approaches, to gain a deeper understanding of contemporary trends in tourism and consumer behavior. Her most significant scientific contributions lie in the areas of sustainable tourism destination development and consumer behavior, as well as in the study of technology's impact on visitor experience and the well-being of employees in the tourism and hospitality sectors. Research fields: sustainable tourism, tourism marketing and consumer behavior, digitalization in tourism.

Publications

  1. Demirović Bajrami, D., Đervida, R., Radosavac, A., Vuksanović, N., & Matović,    S. (2025). What makes tourists go green? A multidimensional exploration of pro-environmental behavior predictors. Journal of Hospitality and Tourism Insights, 8(8), 3108–3127. https://doi.org/10.1108/JHTI-09-2024-0972
  2. Demirović Bajrami, D., Cimbaljević, M., Petrović, M. D., Radovanović, M. M., & Gajić, T. (2025). Internal marketing and employees’ personality traits toward green innovative hospitality. Tourism Review, 80(3), 710–724. https://doi.org/10.1108/TR-05-2023-0307
  3. Demirović Bajrami, D.,Cimbaljević, M., Syromiatnikova, J.A., Petrović, M.D., & Gajić, T. (2023). Feeling ready to volunteer after COVID-19? The role of psychological capital and mental health in predicting intention to continue doing volunteer tourism activities. Journal of Hospitality and Tourism Management, 54, 500–512. https://doi.org/10.1016/j.jhtm.2023.02.009
  4. Demirović Bajrami, D., Vuksanović, N., Petrović, M.D., Tretiakova, T.N.(2022).Competencies of a Museum Guide as Predictors of Visitors’ Learning Outcomes: A Case from Canada. Journal of Museum Education, 47(2), 251-262. https://doi.org/10.1080/10598650.2022.2062542.
  5. Demirović Bajrami, D., Terzić, A., Petrović, M.D., Radovanović, M., Tretiakova, T.N., Hadoud, A. (2021). Will we have the same employees in hospitality after all? The impact of COVID-19 on employees’ work attitudes and turnover intentions. International Journal of Hospitality Management, 94, 102754. DOI: 10.1016/j.ijhm.2020.102754

Other Sources

Е-наука: https://enauka.gov.rs/cris/rp/rp02708
ORCID: https://orcid.org/0000-0001-5140-1515
ResearchGate: https://www.researchgate.net/profile/Dunja-Demirovic-Bajrami?ev=hdr_xprf
Google scholar: https://scholar.google.com/citations?user=Vyw3FD0AAAAJ&hl=sr
Scopus: https://www.scopus.com/authid/detail.uri?authorId=57773386500
WoS: https://www.webofscience.com/wos/author/record/ITT-1087-2023

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